GQverse: A proposal to bring GQ Magazine into the Metaverse
As part of our Critical Research course at Condé Nast College in London, we were asked to make a proposal on how to bring the men's magazine GQ into the Metaverse. Our idea was summed up in making the reader physically able to enter the pages of the magazine, walk through its sections while each article and photo session come to life. This was judged by the Condé Nast Publications content team and earned my group an honorable mention and an opportunity to connect with the GQ team.
Ambassador for #ChicaAyudaChica Campaign
Main ambassador of the regional campaign for the elimination of menstrual poverty. Made by the Always brand.
Capsule collection ‘Rock your body’ by Bonage
Designed my own denim collection for Bonage. I was the first influencer and fashion blogger to do so.
Love Yourself, an honest project powered by Kiehl's
I strongly believe that public figures should use their platforms to spread love and conscience over topics that are closed to their hearts. Being real, even when you are just showing a part of yourself, it's the greatest gift you can give your followers. As you read in my biography, my crusade with So Hot, So Me is to empower women to be themselves and to feel comfortable wearing and using things they didn't believe they could. Empowerment is a very popular term nowadays. I see so many women waking up from the stereotypes society has imposed over us from decades ago, and moving forward working on their dreams and being the person they always wanted to be. Fashion and beauty is great way to deliver that message. As a self cataloged makeup addict, people always believe I'm not comfortable without it. The reality is I ALWAYS feel pretty, sexy, and powerful... even when I'm down deep in my heart I know my value. I wanted to express that idea so I came up with Love Yourself, a campaign where local celebrities, myself included, posed for professional photographer Leonardo Brachowith NO MAKEUP. NOT A SINGLE DROP.
Powered by the skincare brand Kiehl's, a long-time ally of mine with a very natural and honest approach to beauty, we called women that feel the same way as I do about themselves. The idea is to create awareness in natural beauty and face care, using the right products and staying away from things that harm your skin, especially the sun.
Regional ambassador for Pantene
Yearly, Pantene, the leading hair product brand, chooses a number of content creators to be the face of their product. I have been chosen in the last two years for the task, becoming in December 2021 their number Top Influencer according to influencer marketing platform Fohr.
Top Benchmark influencer for Oral B
During the Social Media Awards 2021 LADMAR given by Procter and Gamble, I was the Benchmark Influencer for my work with Oral B, for my “top performance and content creation with the most highest standards of creativity and commitment”.
Nike: From the field to the street
For the Air Max Day, when Nike celebrates the birthday of their iconic sneaker with the same name, the photographer Leonardo Bracho and I collaborated with the brand in the project "From the field to the street", an original idea of mine that had the purpose of showing that kicks can be worn by any style and personality.
One of the main problems athletic brands have in Panama is that women don't see sneakers as an original and cool option for their outfits when they are going out. That's why the main focus of this social media campaign was to portray different kinds of women, from classy to funky, wearing the same Air Max 90. The result was outstanding. Every single one of them gave a different perspective to the shoe. Of course, men were part of the project, showing how this option can be classy, sporty, and very fashionable.
The pictures were posted on March 26 in the influencer’s social media accounts under the hashtags #AirMaxDayPTY, having an amazing response with fans and followers. Besides being in charge of the entire production for this visual project, I also hosted the celebration day in the Nike Store, in Albrook Mall. As a hostess my job was to conduct the activities we scheduled for the day. The most important one was a little chat we had with the guests about the use of the sneaker in fashion, and how to lose fear in wearing them outside the gym. Before this event, we had a 4k run in the morning, where we celebrated the sporty side by doing what's in the Nike DNA: running. We had the amazing opportunity of crossing the Centenario Bridge, one of the most iconic landmarks in Panama City.
As a Nike personality and a content creator, I am forever grateful for this opportunity.
